HELDER PEDRO

CREATIVE DIRECTION, BRAND STRATEGY, MOTION DESIGN & FILMMAKING

SAN DIEGO / LOS ANGELES / PORTUGAL

Clear vision, honest craft, and the drive to bring bold ideas to life.

I'm an American-Portuguese Creative Director, Producer, and Filmmaker based in Southern California with deep roots in Portugal. Over the years, I've led creative teams, co-run a marketing agency, built a production studio from scratch, and guided projects from the first blank page all the way to the final cut.

Right now I lead video storytelling, brand promos, and motion design work at Buffini & Company, while developing independent films and series through Então Productions and Luso Scope. Whether I'm shaping a creative brand brief, building a motion graphics package, directing a crew on set, or pushing new workflows with generative AI, my focus stays the same—make work that means something and actually moves people.

Jump to a Category

Select a section below to go straight to that body of work.

Commercial, Brand & Motion

Broadcast TV commercials, marketing agency spots, product launches, live-event openers, and motion graphics reels.

AI Filmmaking

Original sci-fi episodes, historical trailers, product commercials, and training series built with generative AI and hybrid visual effects.

Narrative Films & Press

Independent narrative series, dramatic short films, Portuguese historical stories, and international television press on RTP.

What I Do

Great work takes both big-picture strategy and the willingness to get your hands dirty in the craft. Here is how I help brands and teams win.

Creative Brand Briefs

Every strong campaign starts long before the camera rolls. I work directly with leadership and marketing teams to turn business goals into clear creative briefs, sharp brand positioning, and pitch decks that give everyone a vision they can rally behind.

Marketing Agency & Team Leadership

Having co-owned a commercial agency and run my own production company, I know the pressure of real client deadlines and tight budgets. I love leading writers, designers, editors, and crews—mentoring people, raising the bar, and getting projects across the finish line.

Motion & Graphic Design

Strong design holds a brand story together. I build custom motion graphics, animated infographics, kinetic typography, broadcast lower-thirds, and key art in After Effects, Illustrator, and Photoshop so every frame feels intentional.

Scripting, Directing & Editing

I'm a builder at heart and stay close to the work. From writing a script that earns attention in the first few seconds to directing talent on set and finding the right pace in the edit bay, I care about every step of the story.

Generative AI Filmmaking

AI is not a replacement for taste or hard work—it's a way to put bigger, more ambitious worlds on screen. I've built practical AI video workflows for commercials, training courses, and narrative films while keeping characters consistent and grounded.

Live Events & Original Films

Whether it's an arena opener built to fire up thousands of people in a ballroom or an independent short film headed to international festivals, I bring cinematic care and emotional honesty to every screen.

For Inquiries

If you're looking for creative leadership, planning a commercial or brand campaign, or want to collaborate on a film or motion project, send me a note. I'd love to hear what you're working on.